Mission & Vision

MISSION

To be the premier dine-in cinema in the Bay area and beyond by providing an intimate deluxe environment where people meet to enjoy great food & drink and experience movies and live events taken to a new and unsurpassed level with a high tech approach to everything we do.

WHO WE ARE

MOVIE AND LIVE ENTERTAINMENT LOVERS
We are passionate about film, live entertainment, and the pleasure they provide to our patrons.    We live for the immersive environment a theater provides for complete enjoyment.    

CULINARY ENTHUSIASTS 
We love good food as much as we love good films. In fact, a fusion of the two is our specialty. Curating film-inspired dishes and cocktails is what makes coming to the Pruneyard and Cedar room a unique experience.   Our kitchen and the Cedar Room are devoted to providing fresh food and hand-crafted cocktails with the freshest juices, house-made syrups and tinctures that will satisfy the cravings of every guest.  

TECHNOLOGY-DRIVEN IN SILICON VALLEY
From in-seat call buttons to a phone app, we provide seamless service to enhance customer convenience.  We are dedicated to being at the forefront of Dine-In technology and Cinemas Experience.

FRIENDS & NEIGHBORS 
We’re a locally owned, independent cinema. We love giving back and serving our community. In the past, we’ve been honored to host events and raise money for Silicon Valley Pride, The Billy DeFrank LGBTQ Center, and more.

A DEDICATED TEAM
We take a fun, creative approach to maintain a diversified operation and that understands that success in the entertainment business requires much more than a projector, screening room, food service and a bar.  It requires passion and a genuine bond with the local community, and a willingness to explore nontraditional uses for theaters.